Apprenti is dedicated to creating natural and refined products for the body and the mind. We offer a range of home and body care products made with natural and conscious ingredients and designed to enrich your daily life and awaken your senses.

Founded in 2020 by Alexandrine Pierre, Apprenti was born out of a passion for authentic beauty products and enchanting fragrances. In January 2024, we, Mélanie Ouellette and Brice Salmon, took over this beautiful venture to continue and enhance this vision.

Our story is deeply rooted in a love for perfumes and "magical potions." Brice's mother, endowed with an exceptional sense of smell, has always been an inspiration through her passion for scents. On Mélanie's side, the family heritage is equally fragrant: her great-grandfather was a perfumer, a figure often mentioned by her grandmother and one that influenced her fascination with this world.

In 2016, driven by our desire to create unique olfactory experiences and envisioning our future projects, we embarked on a journey to Grasse, the world's perfume capital. There, we learned the art of perfumery in a place filled with magic—an essential step that fuelled our current project.

When the opportunity arose to take over Apprenti, we seized it with enthusiasm. Since then, we have immersed ourselves in deepening our knowledge of soap making and skincare to successfully carry out this new adventure.

All our products are made from natural ingredients with a mindful and conscious approach, ensuring quality and sustainability in every item.

In parallel, we are the co-founders of Baltic Club, a company we established in 2014 where we design original and inspiring objects, stationery, and home fragrances products.

Today, Apprenti is part of an expansion within Baltic Brands, which brings together our various companies and others to come, all driven by the same passion for creativity and quality.

Our mission with Apprenti is to create products that bring joy, enhance your daily life, and evoke wonder with simplicity. We are devoted to sharing our love for beautiful products and unique fragrances, drawing from our family heritage and experience to offer the best to our clientele.

Join us in this adventure where each product is crafted with care, passion, and a touch of magic.

  • Made locally

    Everything is crafted within the province of Quebec – some from our workshop, some from professional labs nearby.

  • Complex Perfumes

    Our perfumes are formulated with rich and refined essential oils, creating complex and captivating fragrances.

  • Laboratory-Grade Quality

    We offer the quality you'd expect from large laboratories but with natural ingredients and no artificial additives.