Founded in 2020 by Alexandrine Pierre, Apprenti was born out of a passion for authentic beauty products and enchanting fragrances. In January 2024, we, Mélanie Ouellette and Brice Salmon, took over this beautiful venture to continue and enhance this vision.
Our story is deeply rooted in a love for perfumes and "magical potions." Brice's mother, endowed with an exceptional sense of smell, has always been an inspiration through her passion for scents. On Mélanie's side, the family heritage is equally fragrant: her great-grandfather was a perfumer, a figure often mentioned by her grandmother and one that influenced her fascination with this world.
In 2016, driven by our desire to create unique olfactory experiences and envisioning our future projects, we embarked on a journey to Grasse, the world's perfume capital. There, we learned the art of perfumery in a place filled with magic—an essential step that fuelled our current project.
When the opportunity arose to take over Apprenti, we seized it with enthusiasm. Since then, we have immersed ourselves in deepening our knowledge of soap making and skincare to successfully carry out this new adventure.